Team GB

Every four years, superhumans across the planet come together for the biggest sporting show on Earth. 

This Olympic cycle, the Team GB athletes were set to inspire another generation of medal-winners with their performances in Tokyo – and Founder were there to make sure that message was heard.

We were asked to create a social-first promo with OOH shoulder content to help promote the legacy of the Games and inspire those young and old across the British Isles to give sport a go.

The result was ‘I am Team GB’. Shooting across the country, we captured the population plunge into a pool, leap across parks and smash a winner across the kitchen table to become a hero in their own house. 

With the initial film’s success, we were then asked to quickly turn around mini edits to go across digital billboards around the UK to further spread the inspiring message of Team GB’s athletes.