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Mercedes AMG Petronas F1 Team X Epson

‘GLOW IN THE DARK PIT STOP’

The client wanted to find a creative way of showcasing their partnership and the development of new materials and hardware. To answer all of these we came up with a world first: A glow in the dark pitstop.

Working closely with both Mercedes AMG Petronas F1 team and Epson we shot with two Formula 1 cars each with bespoke lighting setups and forty pitstop crew in a single day to ensure we were able to deliver ahead of race weekend.

The hero film was pushed out globally across social channels creating hype around the team and one of their lead sponsors.

Client: Mercedes AMG Petronas F1 Team & Epson
Creative Director: Founder Creative
Production: Founder Creative