McLaren x Vuse

McLaren Racing and Official partner Vuse unveiled a bespoke livery designed by Lebanese artist Anna Tangles, as the Driven by Change campaign returned for the 2022 Abu Dhabi F1 Grand Prix.

Teaming up with The&Partnership and their creative team, we set about bringing together a world that told Anna’s story in a visually compelling style, showcasing her unique artistic style whilst appealing to the core and casual F1 fan.

Shot over several days and with VFX work from Future Deluxe studios in London and Sydney, this campaign became a huge success and one that achieved overwhelmingly positive feedback from the client and F1 community.