Fifa Global Series 22 Esports Launch


Our brief was to show the Couch to Champion journey of a young FIFA gamer and prove that anyone can make it to the top and realise their footballing dreams through FIFA.

We wanted to create a seamless and energetic journey that showed our hero and his couch as one, from playing against a mate all the way to signing pro and taking to the biggest stage inside a packed arena.

Featuring social media takeover moments full of famous superstar footballing talent, FIFA Influencers and FGS pros, our hero looks to inspire the next generation of playing talent to pick up their controller and become a footballing star.

Client: EA Sports FIFA Global Series Esports
Director: Bugsy Riverside Steel
Creative: Founder Creative