EA FC 24 Mobile Series – Re-brand & Launch

With EA Sports FC rebranding from the iconic FIFA computer game title, we were tasked with developing creative, shooting, editing and delivering over 150 video assets to help tell the world EA FC Mobile was here.
Shooting at 18 of the biggest football clubs across the world in seven weeks, from Boca Juniors to Real Madrid to Manchester City, we captured content with footballing superstars in what was a fun snackable series that garnered over 200 million organic views on partner channels.