EA Sports WSL FIFA 23 Trailer

We at Founder were honoured to be asked by EA Sports to document the most comprehensive and authentic addition of women footballers into the iconic FIFA video game.

Covering all 12 WSL clubs, we went behind-the-scenes to capture first-hand the reactions of some of the world’s biggest and best players, as they were scanned to go onto the virtual pitch as playable characters. 

Creating short lo-fi snackable social content for each club allowed the message to reach fans all around the world that this game-changing update was coming.

A huge leap forward for the women’s game – and there’s plenty more to come. As they said in the film, ‘we’re just getting started’. 

Watch this space.