EA Sports Fifa 22 Ratings Launch

The EA Sports FIFA Ratings is always an eagerly anticipated moment for the entire football gaming community. The anticipation and secrecy surrounding the campaign increases year-on-year as EA Sports announce who they think are the best players in world football that year. 

To ramp this up and heighten expectation further, we developed a creative that saw a specialist and secretive delivery team head out across the world to hand deliver locked briefcases to various football superstars. 

During production we worked with Kylian Mbappe, Vinicius Junior, Joao Felix alongside many more famous faces to make the EA Sports FIFA campaign the biggest and most successful to date.