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EA Sports FIFA 20 Team Of The Year

‘FIRST NAME ON THE TEAM SHEET’

As a follow-up to the success of The Bunker, the secret underground facility theme continued with FIFA’s Team of the Year spot.

Champions League winner and Liverpool superstar Virgil van Dijk enters an interrogation bay before being analysed and granted access to a VIP Team of the Year locker room.

This hugely successful beat then led the campaign look with all other imagery for social and web designed around the creative.

Client: EA Sports
Creative Director: Founder Creative / EA Sports / Paul Geusebroek
Production: Iconoclast