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EA Sports FIFA 20 Ratings Launch


Each year the release of the FIFA Ratings are eagerly anticipated by superstar players and football fans alike. For the FIFA 20 campaign we created an underground secret testing facility where players were put through their paces under the watchful eye of some footballing icons.

The end product was a film that resonated with football fans across the globe and was viewed over 40 million times, resulting in a hugely successful campaign for EA Sports as the franchise ramped up for the release of the game.

Client: EA Sports
Director: Paul Geusebroek
DOP: Menno Mans
Creative: Founder Creative / EA Sports / Paul Geusebroek
Production: Iconoclast