EA FC Team of The Year

As the famous Team of the Year campaign came around once again to excite fans around the world, we created a final ‘TOTY Tryout’ for two footballing mega stars to prove that they deserve a spot in the starting XI – Real Madrid’s Vinicius Junior and Tottenham’s Son Heung-Min.
Under the watchful eye of some of the biggest Influencer names on the planet who acted as the EA FC Assessors, we created a hero asset and two bespoke player assets for global and local market activation across Asia and South America.
Over 27 million organic views in it’s first week, this film was the highest performing EA Mobile asset ever, and saw a spike in fan participation as the Team of the Year voting reached its climax.