Adidas E-Ball Launch With EA Sports FIFA


Our Promax Award-winning film ‘Evolution’ shows the meteoric journey of the iconic Adidas footballs through the ages as it travels to its futuristic digital incarnation, landing directly into FIFA.

The first ever purpose-designed Adidas football to be dropped into FIFA’s Global Series, we wanted to create a film that was truly out of this world. Stirring emotions of football fans as we see footballs from iconic World Cups, the ball pulls apart, sheds its skin and burns through the atmosphere as layers peel away to finally reveal the new design as it lands in Real Madrid’s Bernabeu Stadium.

Client: Adidas x EA Sports
Director: Tom Gent / Raj Davsi
Creative: Founder Creative
VFX Production: The Mill London